The Paradox of Choice: Why More Is Less
Author: Barry Schwartz ISBN: 978-0062449924 The dark side of being able to choose (too much). EXCERPTS The fact that some choice is good doesn’t necessarily mean that more choice is better. As a culture, we are enamored of freedom, self-determination, and variety, and we are reluctant to give up any of our options. But clinging tenaciously to all the choices available to us contributes to bad decisions, to anxiety, [...]