Author: Seth Godin ISBN: 978-1591845331 If you only have time to read one book about marketing, this should be it! I also higly recommend subscribind to Seth's blog and listening to his podcast Akimbo. EXCERPTS Don’t just tell me the facts, tell me a story instead.   Be remarkable! Be consistent! Be authentic!   Tell your story to people who are inclined to believe it. Live the lie.   Once [...]

Author: Jonah Berger ISBN: 978-1471111709 Why do some products, services or ideas get viral, while the others fall into oblivion? EXCERPTS [The author initially explains that all viral products, services or ideas had at least one attribute set forth by this book. BUT, there are many more that had one or more of such attributes but nevertheless failed to go viral. That means that there is still a lot unknown as [...]