Author: Seth Godin ISBN: 978-0241370148 Another great marketing book by Seth Godin. It is a mix of ideas from all of Seth's books until 2018. However, if you only had time to read one of his books I'd recommend the All marketers are storytellers. EXCERPTS Marketing is the generous act of helping someone solve a problem. Their problem. For most of my lifetime, marketing was advertising. And then it wasn’t [...]
Author: Derek Sivers ISBN: 978-0241209042 Great short book packed with advice on business and life. EXCERPTS Business is not about money. It’s about making dreams come true for others and for yourself. When you make a company, you make a utopia. It’s where you design your perfect world. Your business plan is moot. You don’t know what people really want until you start doing it. Make yourself unnecessary to the [...]
Author: Geoffrey A Moore ISBN: 978-0062353948 You've built an innovative product or plan to offer an innovative service. Whom do you start marketing it to? Read this book to help you determine the right customers (at each step along the way) and hence improve your chances of success. Even if you're acquainted with the “bell-curve theory”, the book is well worth the read. In fact, this is one of the [...]
Author: Timothy Ferriss ISBN: 978-1785041853 The book basically consists of interviews with 130+ of the world's top performers. The questions are really well though and I am certain you will find many great advice from people that are top performers in fields of your interest (be it business, sports, art or else). EXCERPTS [This is one of the two books of Tim Ferriss that I really enjoyed (the other is [...]
Author: Brad Stone ASIN: B00DJ3ITKS An interesting book, but can't say it's really worth reading. For me the excerpts would suffice. EXCERPTS “We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer. They want to work on things that will pay dividends in two or three years, and if [...]
Author: Peter F. Drucker ISBN:978-0060833459 Self-explanatory title. A business classic. EXCERPTS How can you possibly expect others to perform at the highest levels without first expecting that of yourself? If you want the average performance of those around you to go up, you must first improve your own performance. We are all incompetent at most things. The crucial question is not how to turn incompetence into excellence, but to ask, [...]
Author: Cal Newport ISBN: 978-0349411903 Wondering why you have nothing to show, while some of your colleagues are true output giants? Read on. EXCERPTS Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate. Although he had many patients who relied on him, Jung was not shy about [...]
Author: Jocko Willink and Leif Babin ISBN: 978-1760558208 The book on leadership, written by Jocko Willing - the commander of most highly decorated US special-operations unit of the Iraq War (SEAL Team 3, Task Unit Bruiser). The content of the book tends to repeat itself and I think that you get the gist of the book by reading below excerpts. EXCERPTS These leaders cast no blame. They made no excuses. [...]
Author: Jim Collins and Jerry I. Porras ISBN: 978-0060516406 One of the most talked about business books. I was deeply disappointed; I didn't find any original ideas and the book was much too lenghty. So many better books on creating lasting companies. In my opinion; reading the below excerpts more than suffices. EXCERPTS A visionary company exports its core values and purpose to all of its operations in every country, [...]
Author: Noam Wasserman ISBN:978-0691158303 You've decided to incorporate a company with a partner. Have you already decided how to split shares? EXCERPTS [Seth Godin's Shotgun Clause: Any party can at any time offer to buy the other out. The other has only two options; it can either accept the offer or buy the other out for the same offered price per share.] I felt very disassociated [working for IBM], like [...]