It is common sense that entrepreneurs need to create something from nothing (Zero to One).
What about established businesses? Have they really found a business model with indefinite shelf life?
There's a saying among special forces: "Selection is a never ending process.".
Nokia, Toys'r Us, BlockBuster and Kodak are just some of the companies that serve as a reminder that being selected once doesn't mean you can sleep on your laurels.
Even established businesses need to keep innovating. They need to keep trying to find/ build the new "One". Otherwise...